This online survey was conducted by Travel Market Report in September 2024. A total of 703 travel advisors from across the U.S. and Canada participated in the survey. Of this, 72% were from the U.S. and 28% were from Canada. The aggregated results and analysis presented in this report are based on the responses of these advisors. Discrepancies or nuances in the analysis are highlighted, wherever applicable. The frequent comparisons drawn against the year 2024 are taken from Travel Market Report’s Outlook on Trends in River Cruise 2023 and Travel Market Report’s Outlook on Trends in River Cruise 2022. METHODOLOGY