There has been a lot of interest in the river cruise market since the pandemic. It has even been called the “luxurious alternative to back-packing”. 1 In fact, the river cruise market in the US is anticipated to rise at a compound annual growth rate (CAGR) of 18.30% through 2034. 2 With more interest among travelers, the share of advisors selling river cruises is also growing steadily. In 2022 it was 84% and is at 87% in 2024. TRENDS IN RIVER CRUISE 2024 DO YOU SELL RIVER CRUISES, SHARE (%) 1 https://uk.style.yahoo.com/why-luxury-grown-alternative-backpacking-112400178.html?guce_referrer=aHR0cHM6Ly93d3cudHJhdmVsYWdld2VzdC5jb20v&guce_referrer_ sig=AQAAAJgWuvizjpX1rQHexY28dluXWJlRPCPJK1rBSEKHVQr_kQVdkEr4QYa4ZgDR5AK6_pNK0f-a6VRvn7KkF1xheZwc4RDQvb2ZKhu9V93_y1kbk_h1kW0RHxDBSdQgrTpbBu0m_ WpfMQauwiUWrEWbys2HmPn5EPFq6CSQy6znoWGY 2 River Cruise Market Outlook for 2024 to 2034, www.futuremarketinsights.com Yes 87% No 13% 12 | CHART 1