One of the biggest advantages of being on a river cruise is that you avoid the on-road traffic, and you can access the heart of most cities directly while escaping the summer crowds in Europe 12 . All these factors are why, even though the average spends on river cruising have increased—it’s gone up from $796 in 2023 to $931 in 2024—the demand is still at a high. AVERAGE SPEND (PER PERSON PER DAY) FOR RIVER CRUISES, SHARE (%) 12 https://www.usatoday.com/story/travel/cruises/2024/05/09/river-cruises-europe-danube-rhine-seine/73602529007/ 9% 28% 23% 27% 12% 7% 23% 25% 30% 16% Up to $250 $251 - $500 $501 - $750 $751 - $1,000 More than $1,000 2023 2024 Average Spend (Per Person Per Day) $796 $931 TRENDS IN RIVER CRUISE 2024 32 | CHART 15