ADVISOR TRAINING: PREFERRED TRAINING PROGRAMS Such is the growing popularity of river cruising that in 2025, 20 new river boats will be launched by seven cruise lines 14 . As new destinations get added to the itinerary and specially curated itineraries are created for niche segments, advisors are looking at suppliers for more product and destination training (74%), ship inspections (64%) and specialized training (45%). One advisor shared: TRAINING NEEDS We have asked ASTA to be able to tour a ship like ACL or Viking when in port nearby. 11% 13% 16% 17% 21% 31% 38% 40% 45% 64% 74% Public relations Training on implementing service fees Mindset, well-being, or personal growth Customer service Travel advisor regulation and legal issues Business building training Social media training General sales/ best practices training Specialization training Ship inspections Product or destination training 14 https://cruisepassenger.com.au/rivercruise/new-river-cruises-2025/ 42 | CHART 23

BUSINESS CLASSIFICATION, SHARE (%) AGENCY/ADVISOR POSITION, SHARE (%) The shift that one had been seeing in advisor profiles in the last two years has now settled. Approximately two out of three advisors are ICs. This share has been similar across the past few Outlooks. ADVISOR’S PROFILE 19% 17% 60% 4% Retail travel agency with a storefront location Retail travel agency with an office/non- storefront location Independent contractor/advisor working with a host agency or franchise or consortium Independent contractor/advisor working on your own 17% 6% 14% 45% 19% Owner Manager Employee Independent Contractor (IC) ICs who identify themselves as owner CHART 24-25 | 43