The advisor community is bullish on the
prospects of river cruising in the coming year.
Seven out of 10 advisors expect to see a rise in
sales in 2025 and six out of 10 advisors expect
this to be a double-digit growth!
One advisor shared:
ANTICIPATED CHANGE IN ANNUAL GROSS SALES, 2024 VS. 2023, SHARE (%)
ADVISOR’S PROFILE
I sold about $400,000
gross in 2023. My year-
to-date gross for 2024 is
about $626,000, $340,000
of that is for river cruises!
11%
8%
18%
22%
12%
21%
4%
4%
Up 50% or more
Up 30-49%
Up 20-29%
Up 10-19%
Up 1-9%
No change/ Unsure
Down 1-9%
Down 10% or more
CHART 27
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45
More than one out of two advisors have over
15 years of experience in the travel business.
The last few years have also seen a steady
influx of younger talent and every one out
of five advisors is someone with five or less
years of experience in the industry.
This provides the industry with a good
opportunity to gain new perspective on the
travel needs of a younger demographic, as
well as gaining some knowledge from the
veterans in the industry.
YEARS OF TRAVEL SALES EXPERIENCE, SHARE (%)
9%
11%
14%
12%
11%
15%
29%
Less than 2 years
2-5 years
6-10 years
11-15 years
16-20 years
20-30 years
30+ years
ADVISOR’S PROFILE
46
|
CHART 28