TOP DESTINATIONS SOLD FOR RIVER CRUISES 3 River Cruise Market Outlook for 2024 to 2034, www.futuremarketinsights.com Everyone wants to travel to Europe. It’s the most popular destination among clients, said 99% of the advisors. The rivers within America come in second. While that share has dropped from 28% in 2023 to 21% in the current Outlook, the overall vision for river cruising within the US is looking promising. A report recently stated that luxury and comfort were the top priorities of American tourists and that river cruise companies in the United States are known for offering high-class facilities and excellent service. 3 Southeast Asia and Africa are also gaining ground among river cruise travelers, with many advisors saying that they have been selling tours in Africa to their clients. 2% 3% 3% 5% 14% 15% 21% 99% 2% 4% 2% 4% 6% 12% 28% 95% Thailand Canada China South America Egypt/ Africa Vietnam/ Laos/ Cambodia United States Europe 2023 2024 TRENDS IN RIVER CRUISE 2024 14 | CHART 3