
Recently, APT announced a new ship designed
to sail on Portugal’s Douro River, with Southern
European-inspired interiors
4
. Riviera Travel also
introduced the Porto Mirante, with a seven-night
Douro itinerary
5
. The activity on the Douro has
been picking up steadily. It’s possible that this is
also due to the interest in Portugal’s wines as the
Douro cuts through many of the European nation’s
oldest demarcated wine regions, famous for its
port wines but also now gaining recognition for
its white wines from local grapes such as Malvasia
Fina, Gouveia and Rabigato
6
.
This is showing up in the share of advisors saying
that the demand for river cruises in Portugal and
Spain—where many of the Douro River cruises
end—has gone up from 36% in 2023 to 44% in the
current Outlook.
Meanwhile, Germany, France and the Netherlands
continue to be the most in-demand European
destinations.
4 https://www.aptouring.com/voyage/ways-to-travel/apt-announces-new-douro-river-ship
5 https://www.rivercruising.co.uk/blog/river-cruise-news/riviera-launches-new-douro-ship-for-2024
6 https://www.smh.com.au/traveller/travel-news/river-cruising-takes-off-in-europe-s-port-wine-mecca-20240827-p5k5so.html
Portugal is always very popular with
our clients for river cruises.
TOP EUROPEAN DESTINATIONS SOLD FOR RIVER CRUISES
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Russia
Serbia
Bulgaria
United Kingdom
Romania
Croatia
Italy
The Czech Republic (Czechia)
Switzerland
Spain and Portugal
Austria
Hungary
Netherlands
France
Germany
2023 2024
TRENDS IN RIVER CRUISE 2024
CHART 4
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