WhatsApp has raced ahead of Facebook Messenger as the most popular means of instant communication used by advisors. The share of advisors not using messaging apps has been dropping steadily with only one out of five advisors saying that they don’t use any instant messaging apps. Travel advisors would greatly benefit from adding messaging apps to the modes through which their clients can contact them. Many apps also allow one to send voice messages, make video and phone calls, and some can be synced with voice to text features—in case extensive typing is a hindrance. MESSAGING APPS USED BY ADVISORS 21% 2% 4% 7% 8% 16% 19% 27% 37% 44% 47% I do not use any instant messaging apps X/ Twitter Skype Google Meet Supplier apps Microsoft Teams Instagram iMessage Zoom Facebook Messenger WhatsApp TRENDS IN RIVER CRUISE 2024 38 | CHART 19