ADVISOR TRAINING: PREFERENCE BY FORMATS
FAM trips (90%) are always a popular training
method as they help advisors understand more
about the river cruise experience and therefore, sell
it to their clients. Like FAM trips, the demand for
virtual training too has seen a small rise since the
previous TMR River Cruise Outlook, with seven out
of 10 advisors saying they like this format.
One advisor, reflecting on the growth sentiment
said,
TRAINING NEEDS
13%
21%
36%
65%
72%
90%
4+ days offsite training
2-3 days offsite training
One-day offsite training
In-person conference or trade-show
Virtual training
Fam trip
The more we know about a
product, the better we can
present it to the client. FAMs,
meetings with marketing reps,
videos, zoom training… all are
good ways to educate us.
CHART 22
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