Twenty new ships in the coming season, new itineraries in January, solo-specific cabins… much is happening
on the rivers and it’s all good news.
As more people discover river cruises, there’s also potential for more river cruises to cater to different
segments with different interests.
It’s been heartening to note the increased adoption of technology by advisors—from being available on
instant messaging apps and conducting video calls, to harnessing the power of social media to generate
leads. After all, the key demographic of river cruises is shifting from empty nesters to millennials. There
has also been an improvement in the call center operations of suppliers and we hope to see this become
a seamless operation by the next Outlook.
While vacation days may be getting shorter, the spends remain high. Clients are seeking experiences that
provide good value for their money and it’s now more crucial than ever for suppliers to provide advisors
with the necessary training to create a smooth connection between vacationers and the cruise lines.
In this Outlook advisors have shared all that they feel can help sell river cruises better, from FAM trips, to
ship inspections and help in striking better relationships with BDMs,
We hope this Outlook helps foster more collaborations between these two arms of the river cruising industry.
CONCLUSION