The outlook on river cruising is positive. Destination and itinerary remain the top factor for a client choosing river cruises, said 83% of the advisors. Nearly eight out of 10 advisors say that clients combine pre- and post- land vacations with their river cruise trips. So, while the length of a river cruise may be shortening, many clients are booking vacations more than a week long. A cultural experience with locals (65%), and guided tours (66%) are also important factors while choosing a river cruise. One advisor shared, TOP INFLUENCERS FOR TAKING A RIVER CRUISE VACATION 7% 21% 23% 26% 35% 47% 51% 58% 65% 66% 79% 83% Environment and sustainability practices of the cruise line Cruise departures with specific themes or onboard programming All types of cruise vacations over land vacations Visit destinations that are hard to reach via land Wine is an important part of their vacation experience Choosing a destination to cruise to over a newer vessel Active shore excursions, such as biking or walking tours Luxury experience as part of their river cruise Cultural experience with locals River cruises as an alternative to escorted/guided tours Combine land vacations pre- or post-river cruise Destinations and itinerary of the cruise We specialize in wine groups and travel dates are planned around ‘crush’ and harvest times. TRENDS IN RIVER CRUISE 2024 CHART 8 | 21