MODES OF COMMUNICATION USED BY ADVISORS It’s heartening to see how the use of communication technology by both the advisors and suppliers has increased over the past few Outlooks, as has the use of messaging apps and video calls. In the 2023 TMR River Cruise Outlook, almost five out of 10 advisors said that they use messaging apps to connect with their clients. That has improved to eight out of 10 advisors in the current Outlook. This jump can also be seen on the supplier side with 46% of the advisors saying that they use messaging apps to communicate with suppliers, versus only 20% in 2023. 67% 81% 85% 95% 95% 97% 31% 46% 71% 87% 88% 60% Video call Messaging apps In person Phone call Emails Text messaging CLIENT SIDE COMMUNICATION 2023 2024 23% 46% 51% 63% 65% 82% 15% 20% 36% 31% 63% 76% Text messaging Messaging apps In person Video call Phone call Emails SUPPLIER SIDE COMMUNICATION 2023 2024 TRENDS IN RIVER CRUISE 2024 CHART 18 | 35