
PREFERENCE IN BOOKING GROUP TRAVEL
Some advisors said that wedding groups take the
longest amount of time in making decisions. But an
agency specializing in weddings said they have been
able to close deals within a fortnight of getting the
quotations from suppliers.
Even though the entire process of booking group travel
might sound cumbersome, one needs to remember
that such trips are usually booked a year or two in
advance, informed one of the respondents. Another
broke down the timeline for the payments to come
through. Usually, an initial deposit is paid by the group
within 30 days to block their bookings. Depending on
the travel window, the customers either pay an interim
payment or the final payment is made a month or two
before the actual travel date.
Advisors also say that the quotations came in much
faster before the pandemic. The process then took 2-3
days but can extend to a couple of months now. Some-
times clients approach multiple advisors to check all
the quotations they can get before making a decision.
This also adds up to the time taken to close the deal,
said one advisor. While some advisors spent a lot of
time on writing, re-writing and negotiating contracts
at every stage of the deal, others say they make use
of online forms to automate the process.
Despite their desire for bigger group sizes, 69% of the
advisors surveyed said they preferred having flexi-
bility with regards to building the group. More than
one-fourth (27%) of the advisors preferred clients sign
contracts.
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CHART 21
69%
27%
4%
Having flexibility with building the group
Signing a contract with guarantees
Don’t know/Not sure
GROUP TRAVEL TRENDS