Everyone wants to travel right now—and bring all their favorite people! With pent-up demand never higher, now’s the time to take your groups from Good2Great. ALG Vacations ® makes it easy. MORE GREAT SERVICE More Hands on Deck We’ve ramped up our staffing, with every new member of our team fully trained to manage your all your group needs. More Time Saved Our Group Service Request Form means solutions faster. Use it and you’ll be routed directly to one of our expert group specialists. More Familiarity From your very first contracted group, you’ll work with the same core team (“pod”) of eight to ten fully trained service members, lettings us get to know your unique needs better, sooner. More Tools & Technology Our groups dashboard in VAX gives you immediate access to your group’s inventory, payments, bookings, and commissions. In other words: no complicated calculations! MORE GREAT RESULTS Consistently stronger turnaround time for quotes and changes. In-depth staff training and passion for what we do. The knowledge—and ability—to guide you through every step of the process. Together with your support, we’re achieving Great group vacations. And they’ll only keep getting better. Get your groups going today at www.algvacations.com/groups.

LETTER FROM THE EDITOR Dear Readers, It’s time to super-size those bottoms lines. Group travel has long been a revenue generator for travel agencies and advisors who were able to break in and succeed in the segment, and thus become the envy of colleagues. According to this new Outlook on Group Travel, 73% of the advisors sell group vacations, which goes to show just how popular this kind of segment is among sellers. Even with the popularity, it is still a big task for advisors who truly want to succeed with groups and something that we know is not always easy for even the most driven travel advisors. We know there are issues. It takes time to get a quote for group travel, and it takes patience to know when to take a deposit, when to sign a contact, and how and when to communicate to group members. We also know that building or finding a group for travel isn’t always easy. That could be why the advisors who sell groups have been doing it for a long time — one in two advisors (49%) have been selling travel products for more than 16 years, whereas 9% have less than two years of travel sales experience. We hope that the information in this Outlook on Group Travel helps you with those tasks, and also helps suppliers realize where they can assist you the most. We also hope that those without those years of experience can take a look at the report and close that gap, and those with that experience will be able to improve how they do business, even if they’ve been doing it for years. We would like to thank our sponsor, ALG Vacations, for allowing us to put together this research, along with the advisors who have lent us their time and expertise for the data. Thank you and happy reading, Daniel McCarthy Editor 3