
When it comes to the group size, the advisors are
evenly split. Advisors booking large groups (parties
of 20 people or more) were just shy of the halfway
mark (47%). 35% of the travel advisors handled groups
containing 11-20 people, the most prevalent group
size in the respondent pool.
CHART 16
|
27
GROUP TRAVEL TRENDS
AVERAGE GROUP SIZE (# OF PERSONS)
15%
35%
26%
12%
7%
3%
2%
Up to 10
11-20
21-30
31-50
51-100
More than 100
Do not sell groups