
16
|
CHART 7
AGENCY AFFILIATION BY TYPE, SHARE (%)
Most of the advisors (86%) were affiliated with either a
consortium, a host or a franchise. Four in ten (41%) were
affiliated with a consortium or a marketing group, 34%
of them were affiliated with a host agency and 12% with
a franchise.
The sales are also affected by the affiliation of the agent.
59% of the advisors working with a consortium made over
$1 million dollars in annual sales whereas only 17% of
those working with a host agency could cross the one-mil-
lion mark in annual sales. In fact, almost half (49%) of advi-
sors working with host agencies made less than $500,00
worth of annual gross sales. Only 8% of those associated
with a franchise could make more than $1 million.
14%
12%
41%
34%
Affiliated with consortium or a
marketing group
Affiliated with a host agency
Affiliated with a franchise
Unaffiliated
AFFILIATIONS MATTER

CHART 8
|
17
When it comes to trade association
affiliations, most of the agencies and
advisors are members of multiple
organizations. In the USA, ASTA is the
most popular national association with
44% of the surveyed American advisors
being members. Similarly, 50% of the
Canadian advisors were a part of ACTA.
Among the international organizations,
55% of the American advisors and 39%
of the Canadian advisors are members
of Cruise Lines International Association
(CLIA). The majority (75%) of the American
respondents are members of International
Association of Travel Agents Network
(IATAN) and 89% of the Canadian ones are
affiliated with International Air Transport
Association (IATA).
AFFILIATIONS MATTER
TRADE ASSOCIATION AFFILIATION, U.S. ADVISORS
IATAN
CLIA
ASTA
75%
55%
44%