
DESTINATIONS SOLD
Caribbean and The Bahamas
Mexico
Europe
Alaska
Las Vegas
Hawaii
Florida
Disney or Universal Theme Parks
Africa
Middle East
Canada
New York City
Asia
South America
South Pacific (Australia & New Zealand)
California
Central America
South Asia (Maldives, Sri Lanka & India)
66%
46%
41%
18%
13%
12%
11%
10%
8%
7%
7%
6%
6%
6%
5%
5%
5%
4%
At 66%, the Caribbean and The Bahamas
topped the list of most popular destinations for
group travel. They were followed by Mexico
and Europe as international destinations.
Alaska, Las Vegas, Hawaii and Florida are the
most preferred destinations in the US for group
travelers. Interestingly, all four places offer
varied climatic conditions and experiences.
Traveling to Europe has become a little
more difficult, owing to flight cancellations,
insufficient staff, an unprecedented heatwave
and a severe drought that lowered the river
levels leading to cancellation of cruises.
Besides, the COVID restrictions in different
countries within Europe has also dissuaded
some travelers from visiting the continent.
28
|
CHART 17
GROUP TRAVEL TRENDS

PRODUCTS SOLD
An all-inclusive package (including air), insurance
and cruise are among the highest selling products
in group bookings. All-inclusive packages (exclud-
ing air) are sold by much fewer advisors. When
indulging in a group travel experience, travelers
usually prefer the advisors to handle all or most of
their bookings. However, there are instances where
a group or some members of the group seek some
flexibility. They want to use their frequent flyer
miles or loyalty programs. Such instances impact
the dynamics of the product being offered. Ground
transfers, hotels and in-destination activities are
some other popular products offered by advisors
to groups.
CHART 18
|
29
GROUP TRAVEL TRENDS
Cruise
Ground transfers
Hotel
In-destination activities
Air (standalone, not as part of a package)
Pre- and post-packages
Insurance
All-inclusive package/tour INCLUDING AIR
(for a single, bundled price)
All-inclusive package/tour EXCLUDING AIR
(for a single, bundled price)
70%
70%
69%
68%
60%
55%
54%
49%
37%