DESTINATIONS SOLD Caribbean and The Bahamas Mexico Europe Alaska Las Vegas Hawaii Florida Disney or Universal Theme Parks Africa Middle East Canada New York City Asia South America South Pacific (Australia & New Zealand) California Central America South Asia (Maldives, Sri Lanka & India) 66% 46% 41% 18% 13% 12% 11% 10% 8% 7% 7% 6% 6% 6% 5% 5% 5% 4% At 66%, the Caribbean and The Bahamas topped the list of most popular destinations for group travel. They were followed by Mexico and Europe as international destinations. Alaska, Las Vegas, Hawaii and Florida are the most preferred destinations in the US for group travelers. Interestingly, all four places offer varied climatic conditions and experiences. Traveling to Europe has become a little more difficult, owing to flight cancellations, insufficient staff, an unprecedented heatwave and a severe drought that lowered the river levels leading to cancellation of cruises. Besides, the COVID restrictions in different countries within Europe has also dissuaded some travelers from visiting the continent. 28 | CHART 17 GROUP TRAVEL TRENDS
PRODUCTS SOLD An all-inclusive package (including air), insurance and cruise are among the highest selling products in group bookings. All-inclusive packages (exclud- ing air) are sold by much fewer advisors. When indulging in a group travel experience, travelers usually prefer the advisors to handle all or most of their bookings. However, there are instances where a group or some members of the group seek some flexibility. They want to use their frequent flyer miles or loyalty programs. Such instances impact the dynamics of the product being offered. Ground transfers, hotels and in-destination activities are some other popular products offered by advisors to groups. CHART 18 | 29 GROUP TRAVEL TRENDS Cruise Ground transfers Hotel In-destination activities Air (standalone, not as part of a package) Pre- and post-packages Insurance All-inclusive package/tour INCLUDING AIR (for a single, bundled price) All-inclusive package/tour EXCLUDING AIR (for a single, bundled price) 70% 70% 69% 68% 60% 55% 54% 49% 37%