15% of the advisors who participated in this survey
booked more than ten groups while 66% sold to
less than five groups in 2019. This suggests a
huge opportunity for selling and booking groups
going forward.
26
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CHART 15
GROUP TRAVEL TRENDS
# OF GROUPS BOOKED IN 2019
27%
39%
18%
4%
11%
Up to 2
3-5
6-10
11-15
16 or more