Almost three quarters (73%) of the advisors sell group travel. Traveling with family and friends was a big draw in 2021. It is expected to be around for a while, considering more travelers are now visiting friends and relatives as well as vacationing with them. In such a scenario, it helps to have so many travel advisors armed with expertise, exposure and experience in booking group travel. It can be complicated for the travel advisors to maneuver through the demands of groups with varied interests like multi-generational family trips, a group of young adults or wedding parties. It is usually much easier to fulfill the demands of a more homogeneous group like a corporate group or a sports team. For a big group with different points of inter- est, the advisor has to be smart in helping with an itinerary or destination with activities that appeal to everyone in the group. This makes it important for advisors to have the knowledge of all the options available and the skills to match the right offerings to the group. GROUP TRAVEL TRENDS SELL GROUP TRAVEL 73% 24% Yes No Not sure/ Do not know 2% CHART 12 | 23