This online survey was conducted by VIDEC Consultants
on behalf of Travel Market Report in November 2023.
A total of 526 travel advisors from across the U.S. and
Canada participated in the survey. Of this, 82% were from
the U.S. and 18% were from Canada. The aggregated
results and analysis presented in this report are based on
the responses of these advisors.
Discrepancies or nuances in the analysis are highlighted, wherever
applicable. Owed to rounding errors, the totals may not add up to 100%.
The frequent comparisons drawn against previous years are taken from
Travel Market Report’s Outlook on Trends in River Cruise, 2022 and
Travel Market Report’s Outlook on Distribution Trends, 2020.
METHODOLOGY