CHART 19
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31
ADVISOR PROFILE
The initial years post pandemic saw more advisors
becoming independent contractors or setting up
their own agencies. There has been a dip in that
rate in the last few Outlooks. In the TMR Distribution
Outlook 2020, 35% of advisors said that they work
with a retail travel agency with a storefront location,
while in the Travel Distribution Outlook 2023, that
share was at 16%.
Over one-third of the advisors said that they work
with a retail agency, either with a storefront or with
an office location. However, this higher share could
be more reflective of the luxury segment. Being a
space where more experience is required, it’s likely
that the presence of retail agencies is higher here.
BUSINESS CLASSIFICATION, SHARE (%)
16%
20%
58%
6%
Retail travel agency with a
storefront location
Retail travel agency with an
office/non-storefront location
IC/advisor working with a host
agency or franchise or consortium
IC/advisor working on your own