CHART 15 | 27 The top lead generation channels, advisors have said, are word of mouth or referrals. These could be from retired advisors, business networking clubs or even current/previous clients. The advisors’ personal experience/specialization was also a top lead generation source, said 49% of advisors. This is a jump from the TMR Distribution Outlook 2023, but luxury being a niche segment does require specialization. While the rise of social media remains steady—one advisor said they get 90% of their clientele from TikTok—it seems that the more niche the product, the greater a personal touch is required in finding new clients. Newsletters and personal mailing lists are also being used as lead generators. LEAD GENERATION CHANNELS FOR ADVISORS LUXURY VACATION TRENDS FOR 2024 1% 9% 13% 16% 16% 17% 22% 27% 42% 49% 80% 83% TV/Radio marketing Church group Print advertising Lead/Referrals from partner group Private organizations/Clubs Consumer events Leads/Referrals from host agency/consortia/franchise Digital marketing Social media Advisor’s personal experience, specialization Current/Past clientele Word of mouth/Referrals