43
Even if it’s a single destination, a luxury vacation means several bookings for the travel advisor. From
ground transfers—and these will increasingly involve luxury car rentals
11
—to private tours of local sites
or immersive experiences in food and dining, it’s up to the advisor to lead their client to the best of what’s
available.
In this Outlook we have seen all the factors that make up a luxury vacation experience. The advisor almost
plays a matchmaker between the client and the experience, ensuring that even the minutest detail matches
the client’s expectations.
It is therefore imperative that suppliers ensure the best possible support to the advisor to allow them to
understand and sell this experience better.
There have also been demographic shifts within the advisor community. There is a greater share today of
younger, less experienced advisors than a few years ago. Sales, business building and social media train-
ing will continue to be important educational programs that will help the industry grow.
With the shifts in economy and changes brought in by inflation, newer destinations are likely to become
more popular. Africa and the South Pacific remain to be explored and enjoyed by the luxury U.S. and
Canadian traveler.
We hope that this Outlook informs suppliers on what advisors need to expand the scope of luxury travel,
both geographically and demographically.
CONCLUSION
11 https://www.linkedin.com/pulse/global-luxury-car-rental-market-size-forecast-2023-2030/