20 | CHART 9 MINIMUM SPEND (PER PERSON PER DAY) ABOVE WHICH CLIENTS PERCEIVE VACATION TO BE LUXURY, SHARE (%) A March 2023 report stated that by December 2023, the average daily rates and length of stay would double compared to January 2022. Where average rate would increase from $492 to $854, the average length of stay during the same period would grow from 6.7 nights to 12.4 nights 6 . Nearly two in three advisors shared that their clients considered a vacation to be luxury when they spend between $500-$1,000 per day, per person, on accommo- dation. Forty-three percent of the clients perceived the vacation to be luxury if the per person spend exceeded $1,000 per day. On an average, advisors said, an all-inclusive vacation, excluding air, would cost $1,270 per person per day. To quote one advisor, LUXURY VACATION TRENDS FOR 2024 We tell our clients to be prepared to spend $750 - 1000 and up for a luxury experience. 6 https://skift.com/2023/03/10/luxury-vacation-rentals-market-is-flying-high/ 64% 15% 21% 57% 22% 21% $501 - $1,000 $1,001 - $2,000 More than $2,000 Accommodation only All-inclusive vacation excluding air All-inclusive vacation excluding air $1,270 Accommodation only $968 Mean Threshold Spend (Per Person Per Day)

CHART 10 | 21 KEY MOTIVATORS FOR BOOKING LUXURY VACATIONS Wanting to tick off a bucket list experience is one of the top reasons why many people are choosing to spend on a luxury vacation, said 88% of the advisors. Other top reasons include celebrating a personal occasion and enjoying an element of exclusivity. LUXURY VACATION TRENDS FOR 2024 24% 35% 50% 62% 62% 64% 79% 88% Celebrate professional achievements The value it offers to the client Explore the unknown and have fun Create new memories Taking trips with fewer/exclusive group of guests Lifestyle/Element of exclusivity Celebrate personal occasions Bucket list experience/destination