26 | CHART 14 PAST PERFORMANCE & OUTLOOK BY CLIENT SEGMENTS Group travel continues to see a boost 7 , and more advisors plan to sell to affinity groups in the coming years. While advisors are bullish across all client segments, what is notable is the rise in popularity of Gen Zs as future prospects. It is likely that advisors are focusing on establishing relationships with younger clients and plan to build these networks over the coming years. While 88% of advisors—two-thirds of whom have more than ten years of sales experience— said that they have sold to luxury/affluent clients in the past, 74% said that they plan to do so in the future. LUXURY VACATION TRENDS FOR 2024 7 https://hospitalitytech.com/group-travel-revival-trends-2023-and-beyond#:~:text=The%20current%20state%20of%20group%20travel&text=The%20proportion%20of%20total%20 hotel,in%20comparison%20to%20July%202022. 71% 79% 91% 88% 72% 86% 73% 79% 85% 74% 54% 72% 49% 49% Sold in the past Affinity/clubs Students/Gen Z Reunions Incentive/conference groups Nuclear families Seniors Multi-generational family Leisure groups Empty nesters Millennials Luxury/affluent Couples Solo travelers Weddings 63% 71% 74% 74% 75% 76% 77% 77% 77% 78% 78% 78% 81% 81% Plan to sell in the next 24 months