CHART 5 | 15 When opting for a luxury vacation, clients want to expe- rience the best that the local culture has to offer. The appetite for culinary experiences and signature drinks/ wine tours or tastings topped at 86% and 78% respectively. Culinary travel and shopping is expected to be the fast- est-growing luxury travel segment with a CAGR of 7.6% from 2024 to 2030 5 . The luxury traveler also wants more private tours, possi- bly outside business hours, of local attractions such as museums and heritage sites. Some popular experiences that clients are willing to pay for include safaris, adven- ture sports in both the air and water, and luxury tents, i.e. “glamping” accommodations. One advisor said that their luxury clients want ACTIVITIES/EXCURSIONS PREFERRED AS PART OF LUXURY VACATION LUXURY VACATION TRENDS FOR 2024 Custom escorted travel experiences. 5 https://www.grandviewresearch.com/industry-analysis/luxury-travel-market 16% 16% 20% 23% 28% 33% 39% 55% 78% 80% 86% Fishing/hunting Glamping Luxury/vintage car drives Air activities (e.g., skydiving, hot air balloons, paragliding) Snow activities (e.g., skiing, snowmobiles, sledding) Active excursions (e.g., rock climbing, trekking, horseback riding) Safari/bird watching Water activities (e.g., snorkeling, scuba, jet skiing) Premium/signature drinks/wine tours or tastings Private destination tours Gourmet food experiences

16 | CHART 6 One in three advisors said that their clients would prefer an all-inclusive hotel as part of a luxury stay in Mexico, almost at par preference for any other global destination. One advisor said, PREFERENCE FOR ALL-INCLUSIVE HOTEL AS PART OF LUXURY VACATION LUXURY VACATION TRENDS FOR 2024 We haven’t booked Mexico in years although there are some amazing luxury options in Mexico. 4% 7% 29% 23% 49% 48% 17% 19% 1% 3% All destinations Mexico Always Often Sometimes Rarely Never