CHART 24 | 37 ADVISOR TRAINING: PREFERENCE BY FORMATS With luxury vacations being a niche industry, personal experience is an important tool to have in your kit while making a sale. Four out of five advisors said that they would like FAM trips to sell more vacations. After nearly a two-year dip, in-person conferences or tradeshows (73%) are becoming popular again with advisors, even as virtual formats continue to be an additional support. One advisor said, TRAINING NEEDS My favorite is the 1- or 2-day supplier training that includes a tradeshow and one-on-one meetings of at least ten mins, either in person in my city, or online. 20% 38% 44% 70% 73% 86% 4+ days offsite training 2-3 days offsite training One-day offsite training Virtual training In-person conference or tradeshow Fam trip

38 | CHART 25 Four in five advisors said they would like product or destination training. Over the last two years, with the rise of entrepreneurship, TMR has pointed out in several Outlooks the need for social media and business building training. These remain consistent. Suppliers must build formats that help the younger pool of advisors in their outreach to new clientele and confidence in their sales pitch. Twenty-one percent of advisors also said that they would like training on how to implement service fees. One advisor said, ADVISOR TRAINING: PREFERRED TRAINING PROGRAMS TRAINING NEEDS Instead of why to charge fees, it should be how to charge. There should be specific training on fee models, workflow of charging, and practice charging fees, business finances around fees (20% of my income is from fees). 17% 19% 21% 23% 34% 34% 34% 43% 52% 82% Public relations Customer service Training on implementing service fees Mindset, well-being, or personal growth Business building training Travel advisor regulation and legal issues General sales/best practices training Social media training Specialization training Product or destination training