14 | CHART 4 When it comes to luxury vacations nearly nine out of ten advisors said that 5-star hotels/resorts are their top sell- ing product. Boutique hotels (75%) and luxury villas (46%) are also popular, especially with group vacations remaining popu- lar in the last few years. Villa rentals—as seen in popular shows such as The White Lotus—have become more popular among travelers. The villas, made on massive estates, provide a sense of privacy and can be rented for “tens of thousand dollars a week.” 4 One advisor shared that their luxury products sold are 4 https://robbreport.com/travel/destinations/luxury-villas-white-lotus-succession-1234883982/ Top cruise suites, expensive hotels in Italy, private drivers and private tours. PRODUCTS SOLD AS PART OF LUXURY VACATION LUXURY VACATION TRENDS FOR 2024 13% 14% 16% 27% 46% 63% 75% 75% 75% 86% 89% Chartered flight/private jet Luxury tents Helicopter Yachts/boats Luxury vacation rentals/villas Premium activities/excursions Boutique hotels Private transfers/luxury cars Luxury all-inclusive resorts Luxury cruise 5-star hotels/resorts