CHART 17 | 29 MESSAGING APPS USED BY ADVISORS It would be nice if international suppliers either had 1-800 or What’s App numbers to save on long distance calls. Possibly thanks to the push from Meta and the setting up of WhatsApp for Businesses, the use of the messaging app has had a sharp increase from the previous Outlooks and is now being used by one in two advisors. Facebook and Zoom continue to be popular messaging apps. While the share of advisors saying that they do not use any messaging apps has dropped over the previous Outlooks, it has remained at 13% for a while. In this bracket of non-us- ers, 63% are those above 65 years and 32% are between the ages of 45 and 64, suggest- ing they could catch up on messaging app usage to stay abreast of the latest trends in the industry. One advisor said, LUXURY VACATION TRENDS FOR 2024 13% 2% 7% 11% 12% 21% 23% 27% 50% 51% 51% I do not use any instant messaging apps X/Twitter Skype Supplier apps Google Meet Microsoft Teams Instagram iMessage Zoom WhatsApp Facebook Messenger 5% 32% 63% ADVISORS NOT USING ANY APP, BY AGE 18-44 years 45-64 years 65+ years