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LETTER FROM THE EDITOR
Dear Travel Advisor,
The luxury segment has long, been the most profitable segment for advisors to
specialize in. So many of the most successful North American travel agencies have
built their business exclusively selling higher priced vacations from luxury suppliers
to higher income clients.
Advisors with more years in business have more success selling luxury—the
report found that those with over 30 years in business, those that have spent three
decades nurturing clients, have sold the most luxury.
That’s not to say specializing in luxury as a newer advisor is impossible—the
more experienced advisors have not only had the time to grow their business, but
have seen their clients grow their own careers and move from mass market to
premium, luxury vacations — but it’s a harder task. The team here at TMR wants
to help newer advisors, and more seasoned ones, too, build their luxury business
even without the experience. And that starts with this Outlook.
In the following pages, you’ll find information on how and why luxury advisors
are succeeding, including what kind of vacations their clients are asking for, what
destinations are most popular, and what clients really consider “luxury” when it
comes to spend, service, and more. The goal with this report is to provide that
information so potential luxury advisors can position their business the right way,
find the right products and destinations to specialize in, and learn where to find
luxury clients.
We want to thank ALG Vacations for helping us produce this report and we also
want to thank the 500 North American travel advisors for helping us by answering
our survey. We pride ourselves in being the voice of the travel advisor community,
and hope that this report, and all of our reports, help us continue in that mission.
Sincerely,
Daniel McCarthy
Editor-in-chief