CHART 22
|
35
ANTICIPATED CHANGE IN ANNUAL GROSS SALES, 2024 VS. 2023, SHARE (%)
The sales outlook seems positive with 75% of advi-
sors saying that their business will grow in the
coming year. Four out of every 10 advisors feel that
their business will grow 20% or more compared to
this year.
However, 24% of advisors have expressed a more
cautious outlook perhaps keeping in mind that
the coming year will be an election year and the
concerns surrounding the U.S. economy.
8
ADVISOR PROFILE
8 https://www.cnbc.com/2023/11/06/2024-presidential-poll-grim-economic-outlook-among-voters-gives-trump-an-advantage.html
6%
12%
23%
35%
19%
5%
More than 100%
Up 51-100%
Up 21-50%
Up 1-20%
No change/Unsure
Down 1-20%