CHART 10 | 21 KEY MOTIVATORS FOR BOOKING LUXURY VACATIONS Wanting to tick off a bucket list experience is one of the top reasons why many people are choosing to spend on a luxury vacation, said 88% of the advisors. Other top reasons include celebrating a personal occasion and enjoying an element of exclusivity. LUXURY VACATION TRENDS FOR 2024 24% 35% 50% 62% 62% 64% 79% 88% Celebrate professional achievements The value it offers to the client Explore the unknown and have fun Create new memories Taking trips with fewer/exclusive group of guests Lifestyle/Element of exclusivity Celebrate personal occasions Bucket list experience/destination

22 | CHART 11 One of the biggest takeaways is around where advisors find information on luxury vacations. Partnerships with the host agency/ consortia are important—advisors must stay in close contact with their affiliations to derive maximum benefits. Additionally, peer-to-peer recommendation and learning plays an important role in the industry. Build- ing partnerships and collaborations bolsters positive results. Most importantly, suppliers must have a great website with up-to-date information and also a portal where advisors can reach out for more details, with a shorter response time. While the presence of TV, radio, movies, etc., continues to shrink as a source of informa- tion, dedicated stories in traditional media continue to be a major source of information for research, said 42% of the advisors. SOURCES OF RESEARCH/INFORMATION USED LUXURY VACATION TRENDS FOR 2024 7% 24% 35% 42% 49% 52% 56% 61% 67% 72% 80% TV/radio/movies/streaming platforms Posts/videos/reels/influencers on social media platforms Online via web or mobile apps Dedicated articles/stories in media Word-of-mouth Travel guidebooks/magazines covering destinations and lifestyle Consumer events/tradeshows Past clientele Other advisors selling luxury travel Consortia/marketing group/franchise/host agency Supplier websites/portals