12 | CHART 3 DESTINATIONS SOLD Requests for luxury cruising has made a superb comeback since the pandemic. bean and the Bahamas. Destinations such as the South Pacific and Africa are also rising in popularity. This is likely because, with the price rise, the differ- ence between a European vacation and one in a destination such as Africa or Asia is no longer substantial. Clients are willing to spend a little more on a bucket list trip. With demand lower, the air fares to Asia and South Pacific add to the sweetness of the deal. One advisor said, Hawaii is the go-to destination for a luxury vacation within the U.S. Alaska comes next, supported by cruises. Outside the U.S., Europe remains the top destination for luxury travelers, followed by the Carib- LUXURY VACATION TRENDS FOR 2024 9% 19% 23% 28% 28% 33% 46% 65% New Orleans Disney or Universal Theme Parks Las Vegas California Florida New York City Alaska Hawaii 5% 13% 14% 19% 24% 31% 41% 45% 47% 64% 88% India Middle East Canada Central America South America Asia Africa Mexico South Pacific (Australia & New Zealand) Caribbean and The Bahamas Europe