
CHART 2
|
11
While the average number of luxury trips sold
by advisors may not be high, the revenue that
they bring in speaks volumes.
For agencies grossing over $1 million in annual
bookings, luxury vacations accounted for 58%
of overall sales. Across the board, it’s a near
equal split between luxury vacations and other
travel products.
One advisor said,
SHARE OF LUXURY VACATIONS IN ANNUAL GROSS SALES, 2023, SHARE (%)
LUXURY VACATION TRENDS FOR 2024
I am an independent advisor
with 34 years in the business.
Now I work with just a few
clients. I have had years with
luxury sales up to $4,000,000
per year.
48%
58%
47%
53%
44%
54%
49%
52%
58%
50%
52%
42%
53%
47%
56%
46%
51%
48%
42%
50%
Up to $1m
More than $1m
Agency
IC/Advisor
Upto 5 years
6 - 10 years
11 - 20 years
21 - 30 years
30+ years
Total
Annual
Gr oss
Bookings
Business
Description
Years in Business
Luxury Vacations Other Products