Are we seeing the beginning of the end of specialization in the travel market? Compared to the previous outlook, in this TMR Outlook on Distribution Trends, advisors appear interested in selling to whatever travel segment that they can. Ocean cruise, family/multi-generational travel and specific destinations, along with river and luxury cruise are currently the most favored by advisors. There is a sharp rise in interest in solo, adventure and women-only travel—from single-digit percentages in 2023 to as much as 33% for solo travel. This is a possible effect of the increased offerings by cruise lines to cater to solo and niche groups, especially women travelers 2 . One advisor shared, DISTRIBUTION TRENDS PRODUCT SPECIALIZATION 2 https://www.independent.co.uk/travel/news-and-advice/cruise-lines-women-only-sailings-b2634215.html I started my travel career in Meetings and Incentives and this business is somehow making its way back into my daily task after a few decades. 5% 8% 14% 25% 31% 33% 37% 52% 57% 58% 60% 66% 69% 7% 2% 2% 5% 7% 6% 17% 30% 34% 30% 32% 39% 51% No specialization Sustainable Travel Women only Expedition Cruise Adventure Travel Solo Travel Wedding/Honeymoon/Romance Travel Group Travel Luxury Travel River Cruise Specific Destinations Family/Multi-Generational Travel Ocean Cruise 2023 2024 8 | CHART 1