What determines how an advisor chooses
their supplier?
Customer support/quality of back-end oper-
ations top the chart at 74%. Client needs,
expertise and booking tools are other
contributing factors.
FACTORS DETERMINING SELECTION OF SUPPLIER
ADVISOR AFFILIATIONS
30%
33%
41%
47%
49%
50%
53%
58%
65%
65%
68%
74%
Supplier participation in events I attend
Clients come in asking for it
Aligns with my specialization
Booking incentives
Clear communication on all policies
Part of my consortium/ host agency network
Fam trip or I have personal experience traveling with them
Stronger BDM support
Booking tools provided
Expertise in the destination
Customer support and/or quality of call center operations
Suits my clients’ need
28
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CHART 21