AFFILIATION MATTERS Trade associations continue to be of great help to advi- sors in upskilling, building their business and having a voice that speaks for them. The American Society of Travel Advisors (ASTA) recently announced VeriVacation, a new consumer lead generator, designed to connect travelers with ASTA Verified Travel Advisors (VTAs) 4 . In the U.S., the affiliation patterns remain the same compared to the previous TMR Distribution Outlook. However, in Canada, the share of advisors affiliated with CLIA has dropped from 41% in 2023 to 28% in the current outlook. TRADE ASSOCIATION AFFILIATION, U.S. ADVISORS TRADE ASSOCIATION AFFILIATION, CANADIAN ADVISORS 73% 60% 34% IATAN CLIA ASTA 92% 50% 28% IATA ACTA CLIA 4 https://www.asta.org/about-us/press/pressReleaseDetail/2024/12/03/the-american-society-of-travel-advisors-introduces-verivacation--a-new-consumer-lead-generator- exclusively-for-verified-travel-advisors 38 | CHART 31-32