TRAINING NEEDS Product and destination training still remains the most in-demand training program for more than 7 out of 10 advisors. As more advisors recognize the importance of social media—6 out of 10 advisors have said it’s a preferred training program in this TMR Outlook, compared to only 5 out of 10 last year—it’s also important to get a more nuanced training, including the various platforms one can market themselves on to understanding the algorithms to gain more visibility. The need for business building has also seen a surge, with more than one out of two advisors sharing that they’d like training in this area. As business demands rise, it’s also important to look at the personal growth and mindset training of travel advisors for a more holistic development of the community. ADVISOR TRAINING: PREFERRED TRAINING PROGRAMS 16% 23% 23% 29% 36% 53% 56% 60% 74% 18% 25% 26% 26% 40% 45% 61% 54% 79% Public relations Training on implementing service fees Customer service Mindset, well-being, or personal growth Travel advisor regulation and legal issues Business building training Specialization training Social media training Product or destination training 2023 2024 CHART 30 | 37