This online survey was conducted by
Travel Market Report in October-November 2024.
A total of 744 travel advisors from across the U.S. and Canada
participated in the survey. Of this, 81% were from the U.S. and 19%
were from Canada. The aggregated results and analysis presented in
this report are based on the responses of these advisors. Discrepancies
or nuances in the analysis are highlighted, wherever applicable. The
frequent comparisons drawn are taken from Travel Market Report’s
Outlook on Distribution Trends, 2020 and Travel Market Report’s Outlook
on Distribution Trends, 2024.
METHODOLOGY