LETTER FROM THE EDITOR...................................................................... 3 KEY FINDINGS ................................................................................ 4 INTRODUCTION ............................................................................... 6 METHODOLOGY ............................................................................... 7 DISTRIBUTION TRENDS ........................................................................ 8 ADVISOR AFFILIATIONS ....................................................................... 13 ADVISOR’S PROFILE .......................................................................... 30 TRAINING NEEDS............................................................................. 36 AFFILIATIONS MATTER ........................................................................ 38 CONCLUSION ................................................................................ 41 TABLE OF CHARTS 1. Product Specialization....................................................................... 8 2. Destinations Sold: U.S. Destinations / Non-U.S. Destinations ...................................... 9 3. Annual Gross Sales, Share by Product (%) ..................................................... 10 4. Past Performance & Outlook By Client Segments ............................................... 12 5. Agency/Advisor Affiliations, Share (%) ........................................................ 13 6. Factors Determining The Choice Of Host Agency ............................................... 14 7. Mediums Used To Find Host Agency ......................................................... 15 8. Annual Fees Charged By Host Agency, Share (%) ............................................... 16 9. Commission Paid To Host Agency, Share (%) .................................................. 17 10. Advisors Charging Service Fee, Share (%) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 11. Started Charging Service Fee Since, Share (%) ................................................. 19 12. Factors Determining The Choice Of Consortium/Franchise/Marketing Group ........................ 20 13. Future Affiliation Preferences ................................................................ 21 14. Lead Generation Channels For Advisors....................................................... 22 15. Modes Of Communication Used By Advisors: Client Side Communication / Supplier Side Communication . . 23 16. Messaging Apps Used By Advisors ........................................................... 24 17. Number Of Weekly Social Media Posts, Share (%) .............................................. 25 18. Methods Of Generating Social Media Content .................................................. 25 19. Advisors Having Their Own Website, Share (%) ................................................ 27 20. Method Of Hosting Own Website, Share (%) ................................................... 27 21. Factors Determining Selection Of Supplier..................................................... 28 22. Assistance Needed In Growing The Business .................................................. 29 23. Business Classification, Share (%) ............................................................ 30 24. Agency/Advisor Position, Share (%) .......................................................... 31 25. Agency/Advisor Position & Affiliation, Share (%)................................................ 31 26. Years Of Travel Sales Experience, Share (%) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 27. Anticipated Change In Annual Gross Sales, 2025 Vs. 2024, Share (%)............................... 33 28. Annual Gross Sales By Business Type & Years In Business, Share (%).............................. 34 29. Advisor Training: Preference By Formats ...................................................... 36 30. Advisor Training: Preferred Training Programs ................................................. 37 31. Trade Association Affiliation, U.S. Advisors (%) ................................................ 38 32. Trade Association Affiliation, Canadian Advisors (%) ............................................ 38 33. Agency/Advisors Affiliation – U.S. (%) ........................................................ 39 34. Agency/Advisors Affiliation – Canada (%) ...................................................... 39 TABLE OF CONTENTS 5