LETTER FROM THE EDITOR
Dear Travel Advisor,
It’s time once again for our most important project of the year—our annual
Distribution Outlook.
This year’s report, like those in years past, examines what’s happening inside
the travel industry, which trends and movements are gaining momentum
among travel advisors and agency owners, and how the industry is adapting
to a rapidly changing landscape.
There are many familiar data points that advisors will want to note, including
trending destinations, top sales-driving segments, the most common client
types, preferred communication methods, and much more.
This year’s survey also introduces new data points that we hope will help the
industry adapt and define itself in the coming months, including how many
independent contractors identify as owners, how advisors find their host
agency or consortium, and how they want to be positioned in the future.
This is always a major undertaking for the team at TMR, but we recognize
it’s an even bigger task for our readers who took the time to help us compile
the data. We’d like to extend a special thank you to those readers, as well as
BranchUp, who sponsored the research.
We are proud to call ourselves the Voice of the Travel Advisor, and our
mission will always be to serve the agency community. We hope you find this
report, and the insights inside, valuable in your own business-building efforts.
Sincerely,
Daniel McCarthy
Vice President, Editor-in-Chief
Travel Market Report
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