ANNUAL GROSS SALES, SHARE BY PRODUCT (%) Cruises are the highest selling cate- gory, with advisors saying that 40% of their annual gross sales come from ocean (23%), river (10%) and expedi- tion cruises (3%). All-inclusive vacations (21%) also contribute to a significant share of the sales. DISTRIBUTION TRENDS 3% 6% 10% 11% 13% 13% 21% 23% Expedition Cruise Pre- and Post-Packages River Cruise Air Land/ FIT Tours Hotel All-Inclusive Vacations Ocean Cruise 10 | CHART 3