
Over the last few years, the trend has leaned towards
expanding the client base. Where earlier the ideal ocean
cruise client was an older demographic, we have seen
an increase in millennials and multi-generational family
groups using travel as a means to spend more time with
each other. Advisors are now open to looking at a vari-
ety of client segments from incentive/conference groups
(74%), to even wedding parties (73%).
Affinity/club groups (87%) will see a more targeted
approach in the next few years with advisors across the
last few TMR Outlooks saying that they hope to expand
their base in this segment.
PAST PERFORMANCE & OUTLOOK BY CLIENT SEGMENTS
DISTRIBUTION TRENDS
54%
55%
65%
67%
70%
74%
77%
77%
79%
79%
79%
81%
83%
84%
89%
Sold in the past
Couples
Seniors
Multi-generational family
Empty nesters
Luxury/affluent
Nuclear families
Millennials
Leisure groups
Solo travelers
Reunions
Weddings
Students/Gen Z
Corporate clients
Incentive/conference groups
Affinity/clubs
87%
74%
72%
79%
73%
82%
85%
83%
86%
87%
84%
86%
84%
84%
83%
Plan to sell in the next 24 months
12
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CHART 4