MODES OF COMMUNICATION USED BY ADVISORS CLIENT SIDE COMMUNICATION SUPPLIER SIDE COMMUNICATION Instant messaging continues to catch on in the advisor community. In this outlook, nearly 100% of the advisors shared that they use text messaging to stay connected with their clients. Messaging apps, too, have seen a sharp rise in usage with nearly 9 out of 10 advisors using them to stay in touch with clients. Use of tech needs to catch up in the advisor- supplier communication. While video calling has become a popular tool with more than 6 out of 10 advisors using it, other channels have seen a drop. ADVISOR AFFILIATIONS 71% 86% 89% 95% 95% 97% 40% 64% 55% 90% 91% 70% Video call In person Messaging apps Phone call Emails Text messaging 2023 2024 34% 46% 57% 66% 70% 85% 70% 55% 64% 40% 90% 91% Text messaging Messaging apps In person Video call Phone call Emails 2023 2024 CHART 15 | 23