How persistent are travel advisors with their social media marketing? Over half the advisors said that they share between 3 to 10 posts a week. Nearly 2 out of 10 advisors said that they share more than 10 posts a week. The Meta platforms—Facebook, Instagram— are the most popular sites for social media marketing, with both personal and business pages. Eight out of 10 advisors said that they create the posts on their own from scratch, and 1 out of 2 advisors said that they subscribe to a third-party service that publishes content for them. The use of social media is still at a nascent stage within the travel advisor community, with only 6% of advisors saying that they hired a social media manager to generate their content. One advisor shared, I mostly post about my own frequent travels to generate interest. And post travel deals a few times per month. NUMBER OF WEEKLY SOCIAL MEDIA POSTS, SHARE (%) METHODS OF GENERATING SOCIAL MEDIA CONTENT 26% 32% 24% 18% Up to 2 3 to 5 5 to 10 More than 10 6% 22% 52% 81% Hired a social media manager Create posts using AI Subscribe to a third-party service that publishes content for me Create my own posts from scratch ADVISOR AFFILIATIONS CHART 17-18 | 25