MEDIUMS USED TO FIND HOST AGENCY
Host agencies play an important role for travel advisors,
especially independent contractors and smaller organiza-
tions by providing resources such as marketing, training,
back-end technology, payment processing, and booking
platforms.
But how does an advisor decide which host agency to
affiliate with?
Most advisors said that they base their decisions upon
referrals from those in the industry (47%), the host agen-
cy’s website (30%) or trade media (8%). With the rise of
digital presence in the last few years, web searches (8%)
and social media (7%) have also begun to play a key role
in making this decision.
ADVISOR AFFILIATIONS
3%
3%
6%
7%
8%
8%
30%
47%
Supplier referral
Business development manager
Trade shows/events
Social media
Trade media
Web search
Host agency website
Referral from an advisor, colleague or friend
CHART 7
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