This online survey was conducted by VIDEC Consultants
on behalf of Travel Market Report in March 2024.
A total of 774 travel advisors from across the U.S. and
Canada participated in the survey. Of this, 75% were from
the U.S. and 25% were from Canada. The aggregated
results and analysis presented in this report are based on
the responses of these advisors.
Discrepancies or nuances in the analysis are highlighted wherever
applicable. In some places, the totals may not add up to 100% due
to rounding. The frequent comparisons drawn are taken from TMR’s
Outlook on Trends in River Cruise (2022 and 2023), Cruise Trends (2023),
and Trends in Luxury Vacation (2023).
METHODOLOGY