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CHART 3
LAND TOUR BOOKINGS
TRENDS IN LAND TOURS
More than 20 years
6 - 20 years
Upto 5 years
Agency
IC/Advisor
More than $1m
Up to $1m
Canada
U.S.
Years in
Business
Business
Description
Annual
Gross
Bookings
Country Total
There is almost an equal split across
sales of pre-packaged tours and FITs.
The only significant shift is the pref-
erence among Canadian travelers for
pre-packaged tours, which are typically
less expensive than FITs.
45%
44%
47%
47%
45%
49%
56%
45%
47%
49%
55%
51%
56%
53%
53%
55%
51%
44%
55%
53%
Pre-packaged tours FITs