2024 More than 9 out of 10 advisors said that they sell land tours. There is an almost equal split between pre- packaged tours and FITs, with 53% of the advisors saying that they sell FITs. Nine out of 10 advisors said that they buy their FIT land tours from tour operators. Europe (90%), U.S. (54%), and Caribbean and The Bahamas (39%) are the most popular destinations for American travelers. Besides the obvious choice of Europe (97%), the most popular destinations for Canadian travelers are Africa (41%), the South Pacific (33%), and Canada (32%). Smaller groups are in vogue. Six out of 10 advisors said that their clients preferred a group size of up to 10 persons. More than one in two advisors said that their clients preferred a land tour ranging from 8 to 10 nights. One in two advisors said that their clients book land vacations more than six months in advance. Air is not included in the package, with 7 out of 10 advisors saying they purchased it separately. A quarter of the advisors said that their clients spend more than $1,000 per night per person on a land tour. Private tours/skipping lines (93%), stays at luxury resorts/hotels (93%), and private/luxury ground transfers (92%) were inclusions that clients perceived as luxury. Nine out of 10 advisors said that their clients booked land tours to tick off a bucket list experience. Eight out of 10 advisors said that supplier websites/portals were their preferred source of research and information while searching for a land tour. Affinity groups/clubs are the most potent client segment. Eight out of 10 advisors said that they will sell to this segment in the next 24 months. One in two advisors said that lack of flexibility in supplier itineraries was one of the biggest challenges in selling a land tour. Word of mouth/referrals (85%) and current/ past clients (78%) continue to be the top lead generation sources for advisors. Use of text messaging registered the highest incidence among the various TMR Outlooks published in the last few years, with over 9 out of 10 advisors saying that they stay in touch with their clients via text messages. Only 19% of the advisors said that they do not use any messaging apps, again the lowest incidence registered across many previous TMR Outlooks. Advisors with more than 30 years of experience are more likely to clock over $1 million in annual gross sales, indicating career longevity. Almost 8 out of 10 advisors expect to see a growth in their land tour business this year, indicative of an optimistic sentiment. Nearly half (45%) of the advisors said that they have more than 20 years of experience in the business. FAM trips (85%) continue to be the most in- demand training format for advisors. KEY FINDINGS