What constitutes luxury for a land tour product?
As in other travel products, the quality of accommo-
dation and the convenience of private/luxury ground
transfers remain a key criteria for categorizing a land
tour as luxury. More than 9 out of 10 advisors said
that for their clients, a private showing of a tourist
hotspot, where one can skip the line, is the most
important aspect of a luxury vacation.
Advisors should also consider the inclusion of a
high-end spa, quality spirits, and in-room dining, as
these are also top considerations for luxury among
land tour clients.
One advisor added that an important luxury add-on
for their client was
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CHART 11
Your clients Yourself
INCLUSIONS CONSIDERED AS LUXURY FOR LAND TOUR BOOKINGS
TRENDS IN LAND TOURS
a 24-hour local contact on call for
any issues.
Private/skip-the-line tours
Luxury hotels/resorts
Private/luxury ground transfers
High-end spa
Quality of spirits
Room upgrades
Included gratuities
Faster/early check-ins
In-room dining/breakfast
50% 60% 70% 80% 90% 100%